an print advert needs big bold headings to attract the reader to the advert because that is what they would see when they open the print advert up. also they need to have to use the right amount of text because they do not want to bore the reader also catchy slogans and persuasive langauge rules in a print advert.
They use lots of persuasive langauge which attracts the reader and catch slogans like "what you air" . also they use big bold writing to attract the reader with eye cathing colours they maybe use celebraties to promote there product like david beckam. David beckam is in a lot of perfume adverts and energy adverts to attract the people to the advert all of these are ways to mess with the audience mind to persuade them to buy there product.
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